About Us

Starting out as a small business in Los Angeles, California, we have big dreams. Our passion for creating products that will simplify everyday life for our customers is a major reason why we do what we do. This means we provide you with nothing but the highest quality products, made from Earth-friendly materials and engineered by our team that are sure to meet your needs and keep you organized and satisfied. We search for the moments where people find their struggle and take that as our hint to find a solution, no matter what the task is. With a motivated team, we strive to be the creative minds that bring you products that make you say, "Why didn’t we think of that?". If you are looking for something new, you’ve come to the right place!

  • Our Mission

    To help every day people decrease the amount of time needed to perform their household chores through innovative solutions

  • Our Vision

    To become a brand leader in the home organization industry through ingenuity and innovation

  • Our Promise

    To put our customers and their needs as our #1 priority

    (Without YOU there is no US)

Meet The Team

  • Osnat

    Chief Administrative Officer

  • Sara

    Chief Executive Officer

  • Ori

    Chief Operating Officer